PharmaDoctor (owned by Escripts Marketing Ltd), and Pharmacy Mentor, have announced a strategic partnership between the two companies to develop and offer pharmacies a range of customised digital and offline support packages, to help them to effectively promote their clinical services across their local community.
A key consideration before the launch of any new pharmacy clinical service is how to advertise and market the new service to the local community. As pioneers of a range of private pharmacy clinical services over the past 15+ years (including online doctor services, the flu vaccination service, Pilgrim Health Programme and travel health services) the PharmaDoctor team has a wealth of experience in the area.
“However, the core business focus for PharmaDoctor is the development of the tools for pharmacists to be able to implement private clinical services (e.g. eTools©) and the medical/legal authority to deliver them (via PGD)” commented Joaquim Perira, PharmaDoctor Digital Director. “Therefore, we have joined forces with the UK’s leading authority in pharmacy service digital marketing (Pharmacy Mentor) to complete the end to end support package offered by PharmaDoctor and its partners”.
Pharmacy Mentor already has a proven track record supporting PharmaDoctor clients, helping pharmacies establish a leading local online presence and driving customers to their clinical services. Pharmacy Mentor helps pharmacies to achieve this by creating a blended suite of customised digital marketing assets for each pharmacy, utilising a range of digital channels including Facebook, Twitter and Google, then implementing a mix of digital marketing techniques such as paid media and SEO optimisation.
Mr Perira goes on to say:
“The feedback from pharmacists working with Pharmacy Mentor is exceptional, with pharmacists reporting a significant upturn in customer awareness and engagement, a rise in consultations and measurable growth in revenue generated through their clinical services”.
Pharmacy Mentor CEO, Saam Ali, has tasked his team with the development of a further suite of ‘off the shelf’ marketing support packages specifically designed to help pharmacists’ promote their chosen clinical services via PharmaDoctor; whether it be a Vaccination Clinic, a Women’s Health Clinic, a Skincare Clinic or one of the many others.
Commenting on the new PharmaDoctor–Pharmacy Mentor partnership, Mr Ali says:
“The team at Pharmacy Mentor are delighted to be working with PharmaDoctor to deliver better marketing strategies for their clients but ultimately to improve access to vital clinical services across the UK”. Initially focussing on pharmacist’s Travel Health services, he continues by saying: “the Pharmacy Mentor marketing support package range will expand over the coming months to ensure there is a ready-made marketing solution to complement each and every service which pharmacists choose to offer via PharmaDoctor”.
For more information on the joint PharmaDoctor-Pharmacy Mentor propositions, please visit the respective PharmaDoctor and Pharmacy Mentor websites: