Knights Oakwood Pharmacy in Birstall has won first ever Turn it PurpleTM Pharmacy of the Year Award.
The award encouraged pharmacies across the country to further their knowledge of the disease and raise awareness of pancreatic cancer in their local communities. The award was created to commend pharmacy teams for the important role they play in aiding early diagnosis.
The team at Knights were selected from almost 100 community pharmacies who took part in the Pancreatic Cancer Action ‘Turn it Purple’ competition. across the UK. The charity was inundated with applications. There was enthusiasm across the board to find new ways to raise awareness of pancreatic cancer.
Knights Oakwood has around 4,000 active patients and first heard of the campaign on the Healthy Living Pharmacy West Yorkshire Facebook page. The manager of the store, Paula Woodgate, initially held a team meeting to discuss the importance of raising awareness for pancreatic cancer and to encourage the pharmacy team to think of ideas for raising awareness.
Everyone in the team completed the e-learning module of pancreatic cancer including pharmacists, pharmacy technicians, dispensers, healthcare assistants, delivery drivers, Saturday staff and even the cleaner. The driving force behind this was;
“if our awareness campaigns save just one life, then our campaign will have been a success.”
One family member made sparkly purple brooches which they sold alongside items to fundraise for Pancreatic Cancer Action. In total the team raised over £465 for Pancreatic Cancer Action, through working together as a team and sharing ideas with their family and the local community.
The team also posted on their social media every day in November with pancreatic cancer health information. As well as raising awareness to the local community, they also posted daily facts on pancreatic cancer on the Knights Pharmacy forum. This resulted in members of the Knights head office visiting the pharmacy to see the display first-hand.
Lu Constable, Marketing Communications Manager at PCA, who helped decide on the winning pharmacy, said:
“It is our absolute pleasure to award the team at Knights Oakwood with the Turn it Purple Pharmacy of the Year Award 2018. The team really went above and beyond when it came to raising awareness of the cause in their pharmacy and out in the local community. They grasped the important message that symptom awareness is vital for early diagnosis and completely embraced the fun spirit of the campaign which helped to create a conversation with patients and customers.
We cannot forget all of the wonderful pharmacies that took part in ‘Turn it Purple’ and entered the Award. We were totally blown away by the hard work of everyone involved and it was hard to separate the pharmacies efforts. However, we believe that Knights Oakwood Pharmacy are very worthy winners.”
I spoke to Pete Horrocks the superintendent pharmacist at Knights pharmacies. You can listen by clicking the link below.