PharmaDoctor (owned by Escripts Marketing Ltd) recently announced the launch of The Acne eTool© Service Package.
Specifically created for pharmacies and available to all PharmaDoctor registered clients free of charge, the clinical service package provides pharmacists with all they need to offer a convenient, private consultation service to patients who suffer from acne.
PharmaDoctor has pioneered the design and development of pharmacy-based clinical service packages for nearly 20 years. The recent focus of the company has been on the creation of online consultation guidance platforms, known as eTools©, which serve to simplify the implementation and delivery of clinical services across multiple therapeutic areas.
The Acne eTool© Service Package consists of the Acne eTool©, which guides pharmacists through a step-by-step consultation for patients with persistent acne, then integrated within the platform is a patient group direction (PGD) which authorises the pharmacist to privately dispense clindamycin and tretinoin gel to patients where clinically appropriate.
PharmaDoctor is also running a free national multi-channel digital marketing campaign to help promote the new pharmacy service to acne sufferers and drive footfall to all participating pharmacies via the eTool©.
Speaking of the new service package, available from today, Chief Executive Officer of PharmaDoctor, Graham Thoms, commented:
”We are delighted to bring this new service opportunity to our clients, free of charge.”
Mr Thoms went on to explain that, while this offer was the first of its ilk, it will by no means be the last:
“PharmaDoctor have extensive plans to bring to market a number of free eTool© Service Packages this year, all of which will be designed specifically for pharmacy.”
In reference to the suitability and importance of consultation services to a pharmacy environment in the current climate, Mr Thoms added:
”Before putting together any of the service packages we always assess whether the potential service is appropriate for pharmacy. Given how common the condition acne is, and how many over the counter acne treatments pharmacies stock and sell, we are sure our pharmacists are perfectly placed to deliver a comprehensive private consultation service which would benefit those who suffer from acne and require prescription only treatment.
“We appreciate that pharmacies in the UK are experiencing a difficult time at present with the funding cuts but we feel sure that through the implementation of new private services such as this one, pharmacies can not only survive reduced funding but thrive and evolve to emerge as clinics that provide patients with easy access to an array of consultation options.”